Europe
The European Commission sector inquiry into Pharmaceuticals: a shot in the arm for generics?
On 16 January 2007 the European Commission launched a "sector inquiry" into the EU pharmaceutical market by conducting dawn raids at the European premises of major suppliers of branded and generic drugs.
Sector inquiries - detailed and broad-ranging investigations based on a suspicion that a market should be more competitive - have become a favoured tool of the Commission in recent times. But this inquiry immediately set itself apart from the others because it was begun with dawn raids - dramatic powers usually reserved for investigating dishonest price-fixing and other cardinal competition sins.
The Commission explained that the element of surprise was crucial because, in contrast to other sector inquiries, there was a risk that confidential documents might be concealed or destroyed.
Why conduct a sectoral inquiry?
The Commission is concerned that the number of medicines being launched has declined in recent years. It is also suspicious of the fact that manufacturers of generics do not always move into new markets, which emerge when a patent expires, as promptly as they might.
The sector inquiry is an information-gathering process to assess whether these concerns are justified and, if so, whether they are the result of an impaired competitive process. It does not presuppose any infringement of competition law by an individual company - hence the market-wide focus. However, investigations into individual companies under EC competition law, which prohibits restrictive practices and abuse of dominance, may well follow.
A change of Commission focus?
Pharmaceutical companies are not unfamiliar with competition law. However, previous Commission activities have focussed on practices which impeded parallel trade and thus offended the EC commitment to a single European market.
The sector inquiry is interesting because it seems that the Commission has generics and the use/misuse of IP rights in its sights. More specifically, the Commission intends to focus on whether settlement agreements (struck in the context of patent disputes) infringe competition law. The Commission will no doubt scrutinise practices involving the delayed launch of a generic in return for payments from the patent holder to the infringer.
This is unchartered territory for the Commission. While US courts have had to consider the antitrust implications of settlement agreements (with varying outcomes) the Commission has never had to decide on their compatibility with EC competition law.
The Commission will also examine whether companies have created artificial barriers to market entry - for example through the misuse of patent rights, vexatious litigation or any other means which might amount to an abuse of dominance.
The reference to "vexatious litigation" - the notion that patent holders are relying on sharp practice and deep pockets to dissuade the prompt entry of generics - is intriguing. Drawing a distinction between unwarranted litigation and the justified exploitation of IP rights is likely to be difficult.
It comes as less of a surprise that the Commission is tackling the misuse of patent rights. Recent Commission practice shows that the abuse of patent rights by dominant pharmaceutical companies is a priority:
-- In 2005, the Commission fined AstraZeneca €60 million for having abused a position of dominance in ulcer drugs by (i) giving national patent offices incorrect dates for calculating the length of protection in relation to the ulcer drug Losec; and (ii) withdrawing authorisations for the capsule form of Losec in some markets - apparently to delay the entry of generics.
-- In February 2007, the Commission began proceedings against Boehringer for allegedly misusing the patent system in order to exclude competition in respect of chronic obstructive pulmonary disease drugs.
Outside the pharmaceutical sector, the Commission has also pursued dominant companies for patent abuse. In August 2007, it alleged that Rambus had engaged in a "patent ambush" - deceptive conduct in the context of a standard-setting process for computer chips which involved not disclosing the existence of the patents which it later claimed were relevant to the adopted standard.
Next steps
The Commission will now send information requests to companies active in the sector - in addition to those already raided. It aims to publish an interim report towards the end of 2008, and then adopt a final report in spring 2009.
A range of outcomes is possible - from taking follow-on enforcement action against specific companies (as occurred after the Commission's sector inquiry into the energy sector); recommending legislative reform or encouraging companies to address issues themselves by adopting codes of conduct.
Conclusions and implications
The Commission has shifted its attention from the parallel trade of drugs to the importance of generics versus brands - and the extent to which IP rights are being used to blunt their competitive impact. In particular, the Commission seems interested in the type of behaviour engaged in when a patent is near the end of its lifetime.
The sector inquiry is therefore a reminder of the inherent tension between IP rights, which confer a monopoly in order to ensure innovation, and competition law which is opposed to artificial barriers to market entry. Defining the boundary between the legitimate defence of IP rights and anti-competitive conduct will not be easy.
Inevitably, policy factors will play a significant part in the Commission's thought process. National governments - as major purchasers of drugs - will be keen to be heard and pharmaceutical companies will need to make coherent and persuasive submissions, for example, in order to justify the terms of settlement agreements they will need to show that threats of litigation were underpinned by sound rational legal bases.
There is a real risk of follow-up action, namely, possible investigations into the conduct of individual companies under EC competition law. If so, the Commission can be expected to take a tough stance. In the meantime, companies will need to keep under careful review their patenting and litigation strategies.
For further information on this article, please contact Grant Murray or Keith Jones of the London office.
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European Commission consultation on providing information to patients
The European Commission has launched a public consultation on a new proposal to ensure that information given to patients on prescription-only medicines reaches the highest standards. The proposal follows a provision in Directive 2004/27/EC that the Commission should present a report to the European Parliament and Council on current practice across member states. This report was published on 20th December 2007 and concluded that rules and practices on information provision vary widely across the EU, leaving inequality between member states. It expressed concerns that patients and the public were not always able to discover sufficiently detailed and reliable information on the prescription medicines available to them.
In response to these concerns, the current consultation has been initiated, giving stakeholders and all interested parties in the EU who deal with medicinal products an opportunity to contribute to forming a new regulatory framework. The new directive, following the consultation, will establish a set of rules to which authorised marketers of medicines will be subject. In keeping with past policy, the Commission emphasises, though, that healthcare professionals should remain the primary source of all information in this area.
The proposed legislation has a number of simple policy objectives aimed at safeguarding the interests of patients. The framework will be designed to ensure that patients across the EU have access to clear, objective and reliable information which is not unduly influenced by any commercial interest or pressures. To this end, the present ban on advertising direct to the consumer regarding prescription medicines will be maintained and efforts will be made to avoid excessive bureaucracy.
As a practical step to establish a level playing field for the public across member states, the new rules on information provision will be harmonised so that a clear distinction is universally presented between material which advertises a product and material which informs the consumer. There will be minimum standards applied to the factual information which must be given with any medicinal product, while maintaining the current distinct treatment of prescription and over-the counter medicines. Strict rules governing information on prescription medicines will be revised and maintained. Such information should neither contradict nor go further than the approved summaries of product characteristics.
Whilst maintaining the ban on advertising prescription products, the dissemination via the media of information on such products will continue, monitored by national regulatory bodies established for the purpose and overseen by an EU-wide Advisory Committee. Information actively sought by consumers will also be monitored by national bodies. This would include internet sites containing product information, which could also be used to monitor any consumer complaints to pharmaceutical companies.
Crucially, the new regulations will establish quality criteria for all relevant information, ensuring patient access to unbiased objectivity, reliability and clarity in the information they receive. It will not be permitted to draw comparisons between products and all statements must be evidence-based, protecting consumers from any misleading claims.
A copy of the consultation can be obtained from the Commission website.
For further information on this article, please contact Sam Parr or Paul Hawkins of the London office.